The data collected helps determine how much funding Radio 4 receives from the Corporation and helps inform programming decisions.īeing a public service in the United Kingdom, there are no advertisements which makes the primary, if only, source of funding the licence fee. Radio 4, and the Home Service before it, have thrived since 1939 with only basic listening data (also see the twenty year trends). How much data do the BBC need from us? Certainly some is required to be able to power the personalisation features of the Sounds app, but as for anything more, I’m not sure. My ears perked up at her mention of wanting more data. In an episode I heard (once the exclusivity ended) there was an interview with the BBC Sounds launch director, Charlotte Lock, explaining the reasoning for fencing it away. Many, myself included, were upset by this move. Several weeks ago the BBC tried an experiment making what had been a traditional podcast (the wonderful ‘Fortunately…’) an exclusive Sounds audio programme. I’m trying not to be too cynical, but the zeal and insistence to get people using Sounds makes me suspicious. I understand that it’s being used as a shorthand way of referring to audio programming but I don’t like the meaning of the word being diluted by the BBC and others. What’s important is to remember that by using that word, podcast, users have certain expectations from the app. This has long been the case and I don’t really disagree with it. More importantly, most of the audio programmes delivered through Sounds (specifically spoken word content) have no RSS feed and thus can’t be subscribed to from a true podcast app like Overcast, Castro or Apple Podcasts. Sounds only delivers audio provided by the BBC – you can’t subscribe to any podcast you’d like with it. The matter in hand today is the use of the word podcast on the Corporation’s new platform and their aggressive push to get listeners using the Sounds app. This is good.Īs with iPlayer Radio before it, I am no fan of the BBC Sounds app itself. Its launch comes with goals like implementing new features and refreshing their image to appeal more to younger listeners who may be more familiar with apps like Spotify. Officially launched in November 2018, Sounds was devised to replace the existing iPlayer Radio service. As it is said ad nauseam: music, radio, podcasts. Ĭolophon Music, Radio…Podcasts? Were it BBC Smells, this would stinkīBC Sounds is the new platform for all audio content produced by the BBC.
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